A hip fracture can be a life-changing event. In fact, most hip fractures result from something as ordinary as a fall from standing height. The consequences can be devastating: around a quarter of those affected go directly from hospital into long-term care and never return to their own home. Six months later, only 15% are able to walk across a room unaided. These numbers are sobering, but they also inspire innovation.
At Miracle Electronics, our mission is to help prevent falls where possible, detect falls when they happen and raise alerts rapidly to give caregivers the information they need to respond faster. But we know technology that detects falls is only one piece of the puzzle. Not all falls are preventable and that’s where the work of Phoenix Hip Wear becomes so essential.
Reducing the Impact of the Unexpected
Natasha Williams, CEO and Founder of Phoenix Hip Wear, recognised this reality as early as 2007. Driven by a vision to reduce hip fractures caused by falls, she set out to create a hip protection solution that was comfortable enough to wear every day while still delivering the highest levels of impact protection.
The result was the Phoenix Hip Wear Shield; an advanced hip protector that is soft, light, and flexible, yet remarkably effective at absorbing and dispersing impact energy. It quickly became the market leader in New Zealand and earned the trust of leading senior care communities across the United States.
Phoenix Hip Wear’s ongoing innovation has recently taken another leap forward through a partnership with ImpactLAB in the US. Harnessing Carbon 3D technology, Natasha and her team have created their most advanced hip protector yet—a shield that combines performance, comfort, and design in a way that truly transforms how hips are protected.
A Shared Mission: Safety, Dignity, and Independence
At Miracle Electronics, we see Phoenix Hip Wear not as a competitor but as a partner in the same broader mission: to protect the wellbeing of older adults and help them maintain independence for as long as possible.
Where our products focus on prevention, detection and faster response times, Phoenix Hip Wear tackles the other side of the equation: prevention of the most serious outcomes when falls do happen. Together, these solutions embody a holistic approach to falls management–reducing risk, minimising harm, and ensuring that when accidents occur, help arrives quickly.
Meeting the Needs of a Growing Population
New Zealand, like much of the world, is facing the challenges of an ageing population. With age comes wisdom, experience, and resilience but also increased vulnerability to falls. The healthcare sector has an urgent responsibility to find smarter, more compassionate solutions to protect people as they age.
Prevention is one of the greatest opportunities we have. By combining our CareCall systems with innovations like Phoenix Hip Wear’s advanced hip shields, we can dramatically reduce negative outcomes from falls.
Beyond safety, it’s about empowering independence, upholding dignity, and offering families true peace of mind.
Inspiration for the Future
What inspires us most about Phoenix Hip Wear is not just their product but their persistence. Natasha’s journey, beginning with a vision almost two decades ago and continuing with cutting-edge international collaborations today, shows what is possible when compassion and innovation meet.
At Miracle Electronics, we’re proud to stand alongside organisations like Phoenix Hip Wear that are rethinking what’s possible in aged care. Together, we are building a future where technology not only responds faster in emergencies but also helps prevent the worst outcomes from ever happening.
Every fall prevented, every hip fracture avoided, and every life made safer reminds us why this mission matters so deeply.
For more information get in touch with our team at Miracle Electronics. New Zealand 0800 80 64 72 / Australia 1800 80 64 72
